Why do I get traffic but no sales?

Traffic without sales usually comes down to one of these:

1. Slow on mobile.
2. Unclear message – what you offer, to whom, and the next step.
3. No clear call to action – WhatsApp, tap-to-call and a short form on every page.
4. Lack of trust – real projects, real reviews, full contact details.
5. Complicated checkout – too many fields, missing Bit / Apple Pay, surprise shipping costs.
6. The wrong traffic – clean GA4 conversion tracking shows where people drop off.

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